What’s in a name? According to Banksy, quite a lot.
Banksy, the elusive and mysterious street artist, has retitled and redated a famous painting – for the second time.
Girl with Balloon (2006) by Banksy. Image via ArtNet.
The artist first renamed the work (originally called Girl with Balloon, 2006) in 2018, after it went through the shredder during a live auction – to the shock of those present in the crowd (unbelievers are welcome to watch the Youtube footage of the event, in case they missed it. Of particular hilarity is the auctioneer calling for everyone’s “attention” at the close of the footage, in an incredibly kind, polite and posh British accent).
It was a shocking moment, and one that caused a significant stir in the art world. However, Banksy was not done and continued to surprise the industry. Post-transformation, the artist (who remains anonymous) announced through the studio Pest Control that the work was now called (appropriately) Love is in the Bin, and given a new date (2018). The reason? According to Banksy, the intentional modification of the original work produced an entirely new piece.
What of the half-destroyed piece? Sotheby’s was in a bit of a pickle, as the work had been sold prior to going through the shredder. The auction house issued a brand-new certificate of authenticity with the new title. Next, in a moment of breathtaking diplomacy, Sotheby’s managed to sell the half-destroyed work to the original purchaser. Sotheby’s convinced the buyer to go through with the one million dollar sale (plus fees), and heaved a huge collective sigh of relief. The art world accepted the change and the new work as a product of Banksy’s unpredictable creativity and whimsy.
The half-destroyed work. Previously entitled Love is in the Bin (2018). Image via DW.
The Second Change
Years later, in October 2021, Love is in the Bin returned to auction at Sotheby’s. After selling for upwards of $25 million, the work underwent its second re-titling. The piece is now called Girl without Balloon and dated 2021.
Type-A personalities among us may wonder: is this allowed? Do artists have the power to revisit, rename, and re-date works after they enter the market? Surprisingly, the answer is yes. Artists have legal rights – called moral rights – which protect (among other things) artists’ rights of attribution and integrity. Moral rights are principally given through the Visual Artists Rights Act (VARA) (17 U.S.C. Sec. 101, 106A, 113, 301) and cover the non-economic aspects of artist rights.
Artists’ Moral Rights
The right of attribution (one of the four moral rights of artists included in the statute) gives artists the right to have their names attached to works they have created. Additionally, this right prevents the names of others who did not create the work from being attached to the piece. In Banksy’s case, this right came into play during the intentional partial shredding of the work at auction. Banksy directed the shredding, and then stated that the shredding produced an entirely new artwork – which he also created, vis-à-vis the art handlers at Sotheby’s.
A second important right included in the moral rights of artists is the right of integrity. The right of integrity gives the artists exclusive right to prevent the destruction or modification of work by others. Note that the prohibition is against changes to the work by others – the artist maintains the right to revisit and modify a work at any time (even if, at some earlier point, the artist had treated the work as finished). A modification arguably includes the title and date of a work.
Girl without Balloon by Banksy (2021). Image via NPR.
Where Do Banksy’s Title Changes Fit In?
Our founder, Leila, was interviewed on this very subject in 2015, regarding a piece by Frida Kahlo. When asked about the significance of a work’s title, in relation to an artist’s moral right of integrity, Leila stated:
“A title is a significant piece of a work. [Think] about Duchamp’s ‘Fountain.’ He took a urinal and named it a fountain, and then said it was a piece of art. It was just because he gave it a title and put it in a different context that changed the work in itself, and titles do have the ability to transform a work.” (Emphasis added).
Leila, along with other respected legal scholars, explains that the value of moral rights – such as the right of attribution and the right of integrity – is non-economic. Instead, moral rights encompass the rights of artists that stem from their artistic personas – their personality, style, creativity, whimsy, and studio brand. By protecting artist’s carefully constructed “personas”, the moral rights of artists act as a legal shield for the non-economic components of an artist’s body of work.
The result? Banksy is well within his moral rights as an artist to rename the piece. Banksy’s modifications and transformations of his piece – both physical and titular – reflect the ingenuity and creativity of this astonishing, mysterious artist.
Will the piece undergo another name change, and be given a new date? It’s anyone’s guess. For now, the piece is called Girl without Balloon (2021). But, that could change. As Shakespeare wrote, “We know what we are, but know not what we may be.”